eLetters brief was simple- to stand out from other Australia Post site but adhere absolutely to its style guide (which incidentally is NOT an simple task). The end result is a site that has the instant recognisability of an Australia Post site yet subtle imagery and interactivity to make sure it stands out.
Open Up To Mail
Open Up to Mail on the other hand had no limitations or restrictions and only needed to be a site that enticed users back into a world of physical mail but use of imagery, powerful messages and access to a multitude of resources. The end result has been standing for 3 years – a testament to forward thinking design and structure.